BA 282 - PRINCIPLES OF MARKETING
| INSTRUCTOR: | Dr.
James H. Glenn Office: Technical Education Bldg/Room T-123 |
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| TEXTBOOK: | Boone and Kurtz (2006) Contemporary Marketing: 12th edition. | ||
| COURSE: | The Marketing Function is introduced and applied to various types of business organizations (Preq. BE 160 or Instructor consent) | ||
| GRADING | There will be five
hundred points available in this course. The course format will be
independent study, lecture, home work activities, tests, & writing
assignments
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| COURSE SUPPLIES: | (1) No.2 Pencil (2) Paper (3) Access to a Calculator | ||
| WITHDRAWAL POLICY: | Student must meet the College’s Withdrawal Policy | ||
| COURSE SUPPLIES:( | 1) No.2 Pencil (2) Paper (3) Access to a Calculator | ||
| ATTENDANCE POLICY: | Student should come to all scheduled classes. Late arrivals or early departures from class may result in lost of attendance points. In class assignments can not be made up. Please contact an in class student for missed assignments | ||
| WITHDRAWAL POLICY: |
Student must meet the College’s Withdrawal Policy |
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| GENERAL EDUCATION COMPETENCIES: |
1. To communicate effectively using standard written English 2. To analyze, summarize, and interpret a variety of reading materials 3. To think critically and make and make connections in learning across the discipline. 4. To elaborate upon knowledge to create new thoughts, processes, and/or products. 5. To demonstrate an awareness of ethical considerations in making value choices. |
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| COURSE COMPETENCIES | 1.
Knowledge of the three forms of business ownership 2. Knowledge of the Marketing Plan 3. Knowledge of the Marketing Mix 4. Knowledge of Marketing Segmentation |
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ALL OUTSIDE THE CLASSROOM ASSIGNMENTS MUST BE TYPED, DOUBLE SPACED, AND PRESENTED IN AN APA STYLE WITH MODERATED ONE INCH BORDERS ON TOP/BOTTOM AND BOTH SIDES |
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| PARTICIPATION: |
Class attendance and participation is a very important part of the
educational process. You will be expected to contribute to class on a regular basis and in a meaningful way. Participation on the part of the student involves their active contribution to class discussion, projects ,and any activities connected to the course. Any student who is absent from class must obtain any missed lecture notes and/or assignments from their classmates. The absent student can not make up in class project and/or activities |
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| EXAMS | Four quizzes will be given during the semester. Quizzes will consist of multiple choice, short answer essay, drawing of graphs/curves as well as possible word - definition matching.. The quiz dates are carried in the syllabus. Each quiz will have a minimum of one alternative exam date. Only one make up quiz will be given during final exam week. | ||
| MISSED OR LATE ASSIGNMENTS |
There will be three major work papers during the
semester. Details about the assignments will be provided in class.
The due dates of the work papers are listed in the syllabus. The
major work papers are part of the educational process. Any major
work paper submitted after the due date will be reduced by 10% of
the assigned grade. No major work paper will be accepted more than
one week and one day late. PLEASE NOTE. Late work paper will lose 10% of the assigned grade. After seven days (the 8th day) a second 10% of the assigned grade will be lost. For example, an assigned grade of 81 or B will lose 8 points, if late, for a grade of 73 or C. If the assignment for a final assignment grade of 65 or D on an assignment of B quality. NOTE. Any major work paper that includes writing must be typed in modified APA style before it will be grades. In addition, the student must keep a student copy of each turning paper and keep graded assignments until registrar issues semester to avoid mistakes. |
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| SPECIAL NEEDS |
Students with special learning needs must contact the Counselor Office in
the Student
Services. Students requesting special assistance and/or accommodation due to
disability should see the course instructor prior to the second week of
classes so that necessary
arrangements can be made. |
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| SYLLABUS AND/OR COURSE CHANGES |
The due dates and the course schedule are provided to give the course
structure. Because unforeseen factors can affect the course, the instructor
reserves the right to make an changes on the due dates, course scheduling and any requirements. If changes need to be made, than the instructor will notify the student in class accordingly. |
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| CLASS ATTENDANCE & ASSIGNMENTS |
Business classes are a cooperative learning experience. Attendance in class
or viewing distance learning broadcast are important in the learning
process.
Attendance will be taken at the beginning of the class period. If you are
late or
absent from class, it is your responsibility to obtain any missed lecture
notes or assignments from your classmate. |
