BA 160: Introduction to Business
This course provides an overall picture of business operations, includes an analysis of specialized fields within business organizations, and identifies the role of business in modern society. We will cover 16 chapters and integrate a stock market simulation at the beginning of the course.
The handouts below will be used in class. It would be very helpful if you would print out a copy of each chapter's notes prior to the class periods in which we review that specific material. This will make BE 160 a more efficient and enjoyable course.
Chapter 1:
Exploring Business
Chapter 2: Ethics and Social Responsibility
Chapter 3:
Global Business
Chapter 4:
e-Business
Part 1: Review
Chapter 5: Forms of Business Ownership
Chapter 6: Small Business
Chapter 19: Money, Banking, and Credit
Chapter 21: Security Markets and Investments
Part 2: Review
Chapter 7: Management Process
Chapter 8: The Flexible Organization
Chapter 10: Attracting
the Best Employees
Chapter 11: Motivating and Satisfying Employees
Chapter 13: Marketing
Chapter 14: Product and Price
Chapter 15: Distribution
Chapter 16: Marketing Communications
Chapter 17: Acquiring and Using
Information
Chapter 18: Accounting
Chapter 20: Financial Management
Chapter 9: Producing Quality Goods & Services