BA 160

Review Module 4

13:  Marketing
    Utility
    Markets
    Marketing Strategies - segmentation
    4 Ps   
    Buying Behavior
    American Consumer

14:  Product and Price
    Products and types of products
    Product Life Cycle   
    Product line and product mix
    Managing the product mix   
    Branding, Packaging, and Labeling
    Price:  objectives, methods, strategies

15:  Distribution
    Channels   
    Wholesalers and services
    Retailers and services
    Physical Distribution
 

16:  Marketing Communication
    Promotion and promotional mix
    Advertising:  types and media
    Steps in Advertising
    Personal Selling
    Sales Promotion
    Public Relations
    Promotional Campaign

Essays:  Major areas