BE 160: Introduction
to Business
www.octc.kctcs.edu/management
Instructor:
Michael Boyd
Office: L-213
686-4584 michael.boyd@kctcs.edu
Text:
Business: Pride,
Hughes, Kapoor, 8th edition, Boston, MA: Houghton Mifflin, 2005
Course Description:
The course provides an overall picture of business operations; includes
an analysis of specialized fields within business organizations; and
identifies the role of business in modern society.
Course Overview:
The objectives of the course will be accomplished through the use of
video, in-class discussion, out of class assignments, and exercises.
Course Objectives: Upon completion of this course, the student can:
1.
Describe the private enterprise
system.
2.
Identify areas of business social
responsibility.
3.
Describe economic challenges facing
U.S. business.
4.
Identify and differentiate between the
forms of private business ownership.
5.
Identify the management skills
necessary for business in a capitalistic economy.
6.
Explain the need for human relation
skills in managing a business.
7.
Describe the marketing skills that are
necessary for a business.
8.
Explain the importance of current and
accurate financial information in managing a business.
9.
Explain the government’s role in the
American economic system.
10.
Describe the American legal system as
it applies to business.
11.
Explain the impact of the quality
initiative in business.
12.
Use appropriate business vocabulary.
13.
Have fun.
General Education Competencies:
1 To communicate effectively using standard written English.
Students will demonstrate
their proficiency in writing skills through the completion of
written assignments, projects, and
article reviews.
2 To analyze, summarize, and interpret a variety of reading
materials
Article
reviews, assignments, and class activities will ensure that diverse business
situations will be read, reported and discussed.
3 To think critically and make connections in learning across
the disciplines.
Article reviews and assigned case studies
will require students to assess, analyze, and interpret situations, apply
relevant theories, and suggest possible solutions to problems.
4 To elaborate upon knowledge to create new thoughts,
processes, and/or products.
After reviewing past and current theories on
various management topics, students will create/develop theories on the
various management processes.
5. To demonstrate an awareness of ethical considerations in
making value choices.
Ethical conduct and demonstration of respect
for opinions, beliefs, and rights of others is required of all participants
in the class. In addition, ethical and social issues will be addressed
by students in case studies, assignments, and class
discussions.
Course Requirements
1 A minimum of 15 chapters will
be covered during the semester. The format will be a combination of joint
discussion, instructor facilitation, class activities, and videos.
2 Four major feedback tools will
be given. Each will include information from classroom discussions, the
text, and examples reviewed in class. The format will be multiple choice
and essay.
3 Unannounced exercises/quizzes
may be given throughout the semester.
4 Homework assignments will be
required during the course and these will be assigned and discussed in
class. Late assignments will only be accepted within 24 hours of the period
in which they are due.
Attendance Policy:
Students are expected to attend every class session. Any absence should be
prearranged with the instructor. Excessive unexcused absences by a student
will have an adverse impact upon a student’s grade. Points will be possible
during every classroom session and cannot be made up if absent. A student
missing more than 2 evening sessions or more than 7 day sessions will not
qualify for the 50 attendance points at the conclusion of the course.
Grading
5 Exams (feedback tools) @ 100 points each
500
Quizzes and
Assignments
100
Article
Summaries
40
Attendance and
Participation
75
Total
points
715 points total
100 – 90% =
A
89 – 80% =
B
79 – 70% = C
69 – 60% =
D
59 – 0% = E
Withdrawal Policy: Students may drop the course and receive a “W” at their discretion,
through the midterm. After the midterm, a student may withdrawal with a “W”
only under extenuating circumstances (illness, accident) and with the
instructor’s permission.
Article Summaries: At least three periodical reports will be turned in during the
semester. These summaries should originate from approved business and other
sources (including the web) and should address a specific aspect of
management. The reports should be approximately one page in duration
(typed) and should include the title of the article, its author, the source
(periodical), and the date of the article.
Investment Simulation:
In order to better understand the financial markets, each students will be
asked to select three publicly held companies and make a mock investment.
Students will also be asked to collect five articles on each of these
companies during the semester. The project will allow students to
understand the power each of us has over the acquisition of wealth over
time.
Tentative Course Outline
Part 1: The Foundations of Business
1
Exploring Business
2
Ethics and Social Responsibility
3
Global Business
4
E-Business
Part 2: Business Ownership, Money, and
Securities
5 Forms of
BusinessOwnership
6 Small Business and
Entrepreneurship
19 Understanding Money, Banking,
and Credit
21 Security Markets and
Investments
Part 3: Introduction to Management
7
Understanding the Management
Process
8 Creating a Flexible Organization
10 Attracting and Retaining the Best Employees
11 Motivating and Satisfying
Employees
Part 4: Introduction to Marketing
13 Building Customer
Relationships
14 Creating and
Pricing Products
15 Distribution
16 Marketing
Communications
Part 5: Overview of Business Decision Making
Tools
17 Acquiring and Using Information
18 Using Accounting
Information
20 Mastering Financial
Management
9 Producing Quality
Goods and Services
OCTC
Standards of Professional Conduct.
Owensboro Community and Technical College
strives to foster academic, professional, and personal
excellence in our faculty, staff, and
students. Because we recognize that through our interaction with
others that our own potential can be
realized, we seek to nurture actions and characteristics which promote
our mutual growth and flourishing as
individuals and as an organization. Such development can be assisted
in particular by conscious encouragement of
professionalism in all forms of interaction involving faculty,
staff, and students. For this reason, we
are committed to developing professional attitudes toward academic
activities and personal growth.
Recognition as a professional is something
to be earned – a reputation that is developed and maintained every
day. Professionalism is a way of being,
knowing, and doing that sets one apart. It gives direction to how the
person looks, behaves, thinks, and acts. It
brings together who one is as a person, what one values, how one
treats other people, and what one
contributes in the classroom and in the
workplace. Professionals view their
work as a source of pride and a reflection
of the role they play in society.
Growth as a professional is possible for
people of all ages at all levels of experience and education. The
development and refinement of a strong work
ethic should be a personal goal throughout one’s life. Since
people develop as individuals in communion
with others, the particular actions and characteristics will vary as
greatly as the number of experiences that
arise; certain traits, however, can be identified that further human
interaction rather than hinder it. The
integration of these traits in each person is, then, a central goal of our
effort. Professional integrity results from
the interpenetration of positive character traits, respect for self and
others, and the assumption of responsibility
as individuals and as a learning community.
To this end, we expect all members of our
academic community be committed to integrity as a standard of
behavior, through:
1.
Establishing and maintaining high ethical standards in all
interactions:
·
Communicating with honesty and
integrity;
·
Conscientiously avoiding
cheating, plagiarizing, or misrepresenting work,
·
Acting ways that do not
endanger oneself or others;
·
Treating the property of
college and of others with care and respect;
2.
Respecting the rights, ideas, and learning of others:
·
Acting with civility and
respect toward people one encounter;
·
Dealing with everyone fairly;
·
Respecting others' need for
privacy;
·
Striving to understand people
of other racial and ethnic background;
·
Practicing open-mindedness and
tolerance toward the ideas, beliefs, and practices of others;
3.
Taking personal responsibility for individual growth and learning:
·
Avoiding unnecessary absences;
·
Listening and being attentive;
·
Being prepared and on time;
·
Participating actively and
taking work seriously.
4.
Carrying these values into interactions with others in the community
and beyond:
·
Participating in activities on
campus;
·
Volunteering for community
activities and organizations;
·
Fostering global
awareness.
(OCTC QEP document 2005)
Syllabus is subject to
revision.
Any student repeating this course must complete an ‘option to complete’ form
Have a profitable semester!