Chapter 3:  Planning and Strategy

 

A.  The Planning Process:  Planning includes ___________, _____________, and

                                            _____________ goals.

 

            *  Purposes of goals:     Guidance

                                                Strong effect

                                                Motivation

                                                Control

 

            *  What are some different kinds of goals?

 

           

            *  What is the difference between top-down, bottom-up, and  interactive goal setting?

                                      

 

 

            *  What are some different kinds of plans?

 

 

 

B.  Strategic Management:  a way of approaching business opportunities aimed at implementing 

                                             strategies.

 

                        - what the heck does that mean?

 

 

 

            *  Good strategies address distinctive competence, scope, and resource deployment?

                 

 

            *  How does organizational level impact strategy?

 

 

C.  Using SWOT as a strategy tool

 

            *  SWOT allows us to evaluate organizational strengths, look at distinctive  

                competencies and sustain a competitive advantage.

 

                        Strengths:

                        Weaknesses:

                        Opportunities:

                        Threats:

 

D.  Business Level Strategies

1.  Porter’s Generic Strategies (What are each of the following and provide an example)

                        *  Differentiation

 

                        *  Cost leadership

 

                        *  Focus

            2.  Using the Product Life Cycle

 

 

E.    Strategies for managing diversification

            1.  BCG Matrix

 

 

 

            2.  GE Business Screen

 

 

 

F.  Tactical Planning

            *  Developing Tactical Plans

 

 

            *  Executing Tactical Plans

 

 

G.  Operational Planning

            1.  Single-use plan

                        *  Programs:

 

                        *  Projects:

 

            2.  Standing plans

                        *  Policy

           

                        *  SOP

 

                        *  Rule

 

            Provide an example how you would use each of the above

 

 

H.  What is contingency planning and how does it work?