23        Marketing on the Internet

eBay

What is the nature of electronic marketing?

A.  Basic Characteristics

                1.  Addressability

                2.  Interactivity

                3.  Memory

                4.  Control

                5.  Accessibility

                6.  Digitalization

B.  Strategies

                1.  Targets

                                B2B

                                B2C

                                C2C

                2.  Product Considerations

                3.  Distribution Considerations

                4.  Promotion Considerations

                5.  Pricing Considerations

C.  Legal Issues

                What are of major concern for marketers?

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