4: Social Responsibility and Ethics
Helping the World, One Can at a Time
A. The Nature of Social Responsibility
1. What is social responsibility and what are some examples?
2. What is marketing citizenship and what are stakeholders?
3. Explan the pyramid of corporate social responsibility?
4. Explain marketing ethics, cause-related marketing, and strategic philanthropy.
Marketing Citizenship (88)
B. Social Responsibility Issues
1. The Natural Environment – What is green marketing and what are some steps to enhance the environement?
2. Explain consumerism and community relations
How is Royal Caribbean cleaning up?
C. The Nature of Ethics
1. How can marketers ‘market’ ethically?
2. What are four ethical issues in marketing?
3. Explain the ethical decision-making process.
4. Improving ethical conduct in marketing? How?
D. Incorporating Social Responsibility and Ethics into Strategic Planning
Why is this not easy and explain how social responsibility and ethics improve marketing performance?
Cases: New Belgium Brewing
Bridgestone/Firestone
Certificate Project
Business Certificates!
Certify your business education while you complete your degree.
You may already quality for one or more of these certificates as you complete your Associates in Applied Science Degree in Business Administration
Quality Management Small Business Management
Required: Required:
QMS 101 Quality Management Principles 3 BA 160 Intro to Business 3
QMS 201 Quality Customer Service 3 BA 200 Small Business Management 3
QMS 202 Performance Management 3 BA 212 Intro to Financial Management 3
QMS 240 Quality Statistics I 3 BA 267 Intro to Business Law 3
MT 150 College Algebra 3 ACC 201 Financial Accounting I 3
Total Credits 15 Total Credits 15
Sales Supervisory Management
Required: Required:
BA 155 Personal Selling 3 CIS 100 Intro to Computer Applications 3
Communications 3 Communications 3
Choose 6 credit hours from the following: BA 160 Intro to Business 3
BA 291 Retail Management 3 BA 287 Supervisory Management 3
IT 132 Web Page Development 3 BA 274 Human Resource Management 3
QMS 201 Quality Customer Service 3 Choose 6 credits from the following:
BA 260 Professional Development 3 BA 283 Principles of Management 3
COE 199 Cooperative Education or 1-3 BA 288 Per. & Organizational Leadership 3
BA 280 Business Internship 1-3 QMS 101 Quality Management Principles 3
Total Credits 12 Total Credits 21
Pre-Licensing Real Estate Residential Real Estate
Required: Required:
RE 100 Real Estate Principles 3 RE 100 Real Estate Principles 3
Choose 3 credit hours from the following: RE 120 Real Estate Marketing 3
RE 120 Real Estate Marketing 3 Choose 3 credit hours from the following:
RE 200 Real Estate Principles II 3 RE 121 Appraising 3
RE 225 Real Estate Finance 3 RE 200 Real Estate Principles II 3
RE 230 Real Estate Law 3 RE 201 Property Management 3
Total Credits 6 RE 225 Real Estate Finance 3
RE 230 Real Estate Law 3
Total Credits 12
Turf Grass / Landscaping Management
Required:
TGM 140 Turf Grass for Golf/Landscaping 3
AG 125 Intro to Soils & Fertilizers 3
TGM 230 Turf Grass Science 3
HRT 130 Landscape Maintenance 3
HRT 131 Landscape Maintenance Lab 2
Any Turf Grass Technical Course 3
Total Credits 3
Complete an academic plan with your advisor and apply for the degree!