MKT 320:  Review 1

 

1:  Strategic Marketing

 

Marketing

Target markets

4 ps

Marketing concept

Evolution

Customer relations, value driven marketing, marketing management.

Marketing in the global economy

 

2.  Strategic Planning

 

Strategic planning process

Assessing organizational resources and opportunities

Mission and goals and marketing

Corporate/business unit strategies, portfolio analysis and growth strategies

Marketing strategy and creating the marketing plan

 

3:  Marketing Environment

 

Marketing Environment:  Scanning and environmental forces

Competitive, economic, political, legal, technical and sociocultural forces – be familiar with each

 

4:  Social Responsibility and Ethics

 

The nature of social responsibility

Pyramid of corporate social responsibility

Social responsibility issues

The nature of ethics

Social responsibility/ethics

 

5.  Global Markets

 

Environmental forcers

Cultural, economic, political and legal, and technological forces

Trade Alliances and agreements

International Involvement

 

 

 

Multiple Choice

 

Essay:  Questions will cover the major subject areas (I just want to make sure you have an

understanding of the major concepts – so don’t memorize).