Feedback Review 3

MKT 320

10:  Product Concepts

                Product

                Consumer and Business products

                Product line, mix, width and depth

                Product life cycle

                Product adoption process

                Success and failure

                Cases

11:  Developing and Managing Products

                Existing products:  line extensions, product modifications

                New Products and the new product development

                Differentiation

                Positioning and repositioning

                Product Deletion

                Ways to Manage Products

                Cases

12:  Branding

                Brand, name, mark, trademark, tradename

                Value

                Brand Loyalty

                Brand Equity

                Types of Brands

                Selecting a Brand Name

                Protection

                Policies

        Packaging

                Functions, considerations, strategies

        Labeling

                UPC, I.D., Laws, Tech, and Green Labeling

        Cases

13:   Service Marketing

                Importance

                Characteristics

                Developing and Managing Marketing Mixes

                Quality

                Nonprofit marketing

              Cases

Essay:  Major areas