Business professionals shaking hands

P                              Personal Selling

                BA 155       
                                                                     Johnathan, Mike, Heidi, Brad, Brandon, Ashley, Adrienne, Steph, & Mark.
                                                                                                        Rachel and Cory not pictured (out on selling assignment).

The professional selling process which involves a series of interrelated activities is introduced.  Emphasis is placed on planning and delivery of sales presentations.  The six selling steps are examined- prospecting, qualifying, presenting, answering objections, closing, and the after-sale service.  Students demonstrate effective sales techniques through simulation and role playing.

Syllabus

Chapter One:  Its a Great Life
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Chapter Two:  The Ever-Changing Personal Selling Environment
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Chapter Three:  Prospecting and Qualifying
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Chapter Four:  Planning the Sales Call
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REVIEW 1

Chapter Five:  The Sales Presentation
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Chapter Six:  Negotiating Sales Resistance
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Chapter Seven:  Confirming and Closing the Sale
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Chapter Eight:  Following Up - Keeping Customers Satisfied!
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REVIEW 2

Chapter Eleven:  Communicating with Diverse Customers
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Chapter Twelve:  Managing Your Time and Territory
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Chapter Thirteen:  Ethical and Legal Considerations in Personal Selling
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REVIEW 3