Chapter
3
Total Quality, Competitive Advantage, and Strategic Management
Strategic Planning:
envision the organization’s future and develop the procedures to
carry out that vision
Strategy: pattern of decisions that determines and reveals a
company’s goals, policies, and plans
1.
Quality and Competitive Advantage
Explain the six characteristics:
Summarize what PIMS researchers found out:
Explain figure 3.1
Explain Crosby's quote on page 102.
Flawless Isn't Enough (102)
Explain the finding of the General Accounting Office (103-105)
2. Sources
of Competitive Advantage
Cost Leadership
Differentiation
People
3. Quality
and Differentiation Strategies
Competing on Superior Product Design
The Role of TQ in Product Design
Competing on Service
The Role of TQ in Service
Competing on Agility
The Role of TQ in Agility
Competing on Innovation
The Role of TQ in Innovation
Competing on Time
The Role of TQ in Time Competitivenes
4.
Information and Knowledge
Explain how these characteristics impact competitive advantage.
5.
The Strategic Management Process:
10 to 20 years in the future and developed by top management
A.
Strategy
development:
Strategic Planning Process
1.
Mission
2.
Vision
3.
Guiding
principles
4.
Strategy
Developemnt
5.
Action
plans
Searching for Strategy
B. Strategy Implementation:
Hoshin: policy deployment
Figure 3.4
Policy deployment is different that MBO…
6.
Strategic Management in Action
A.
Stroh
Brewery
B. Branch-Smith
Printing Division
C. Solectron
Cases
Rotary Compressor
Stroh Brewery
Strategic Bottleneck
Corryville Foundry
Company
Gray Boxes
Maverick (111)
US Airways (112)
Sending Old
Designs... (119)
Dominos (120)
Data will set you
Free (121)
Drivers (124)
Strategy (129)